Small Business Niche Marketing
If your product is not yet ubiquitous in your target market,
it could mean you need to
segment and refine your target market even more.
on Wed, 14th March, 2012,
08h45 for 09h00 - 12h00
at Belmont Square, Rondebosch
facilitated by Brent Combrink, Specialist Mentor for Successful Entrepreneurs.
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This interactive half-day workshop is ideal for owner-managers and professionals in their own practices who want to sign up more “right” clients in order to grow their businesses and financial freedom with less effort and cost.
What you will get from this workshop:
+ Why knowing why you're in business is critical, but it means nothing to your prospects! (And how to find out what DOES matter to your prospects.)
+ Why you should be ruthless in culling the wrong clients from your pipeline. (In fact: you should fire your "worst" 20% right now!)
+ The paradox of online marketing (a numbers / quantity game) and social media (a quality game).
+ How to get more from your marketing budget AND spend less. (And if you don't start doing this, you're shooting not only your budget in the foot, but crippling your marketing strategy.)
+ How to balance the short term need for cash with building your "right" client base (And how to manage that emotional desperation to sell to just anybody who will pay!)
+ Your niche: how to find your ideal product-market segment combination.
+ Strategies and tools to grow sustainable revenues with sustainable clients (how to start crafting your strategic marketing plan).
+ Intro to ProMentor's Business Builders' Program starting in April -- our 12-month program that gives an exclusive group of owner-managers strategic focus, support and accountability to grow their businesses.
+ Plus many more bonus worksheets in the workshop pack to help you prioritise your optimal product-client mix and set realistic marketing strategies.
What clients have said about Small Biz Niche Marketing:
+ “Opens up areas for thought and deeper consideration in my business. The PMX will give me a more focussed approach to marketing.” -- Gwyn Matthews, Southern Cross Conferences, Cape Town
+ "I have learnt a great deal yesterday in your course. Much appreciated and great work!" -- Rashid Wajoodien, Snr Accountant at Print Media, Jhb
+ "Thanks for an excellent presentation. Your experience will definitely guide me in executing my passion successfully. Continue doing the good work. Hope your FFFs will grow even more!" -- Brendan Vorster, Jhb
+ "Really found the 'interesting introduction' a useful tool and will no doubt use it in the workplace." – Anonymous
+ “Sharing and openness of each participant is encouraging.” -- Rochelle Harwin, The Design Works, Cape Town
+ "Thank you for the session last week. We came away with a couple of really good inspirations." -- Helen Thrush, owner, HTS Business Support, Nelspruit
+ "I didn’t get a chance to thank you for yesterday’s workshop. I found it very informative and ended up feeling very inspired to change the way that I market my business." -- Janice Martin, Campus Manager, Instructability, Benoni
+ R750 excl VAT, payable in advance via EFT
+ Venue directions and map are available on booking
+ Workshop materials and light refreshments included
Book or enquire now:
+ Book by noon, Monday 12th March 2012
+ Email email@example.com
+ All our workshop topics are available in-house for your team as a half- or full-day experience
I look forward to your success!
Specialist Mentor for Successful Entrepreneurs
Cell: +27 (0)82 425 2708